Login

Fisk, Peter

Gamechangers: Creating innovative strategies for business and brands

Fisk, Peter - Gamechangers: Creating innovative strategies for business and brands, ebook

37,20€

Ebook, ePUB with Adobe DRM
ISBN: 9781118956960
DRM Restrictions

Printing96 pages with an additional page accrued every 8 hours, capped at 96 pages
Copy to clipboard5 excerpts

Shake up and redefine the market by changing your game!

Gamechangers are brands that have turned the world of business upside down. They win through ambition and innovation rather than legacy and scale, out-thinking the competition, focusing on the growth markets, and embracing technology in more human ways.

Gamechangers provides you with the tools to help you generate innovative ideas that will set you apart as a gamechanger. Its detailed case studies will inspire you by exploring extraordinary next generation brands who are changing the game. . . and winning.

Gamechangers is a highly practical book packed with smart "tools" and accompanied by a digital platform, the Gamechanger Studio, to help you apply and implement the best game-changing ideas from around the world into your own business.

Gamechangers offers guidance on:

  • Thinking smarter and acting faster
  • Embracing the new tricks of business
  • Understanding how gamechangers dream and disrupt
  • Delivering practical results and winning

Keywords: Strategic Marketing, Gamechangers, Peter Fisk, Genius Works, leadership skills, management skills, management techniques, leadership styles, business management, management tools, business strategy, business innovation, change in business, innovation tools, customer relations, brand management, business creativity, business leadership, gamechanging, changing the game, professional mobility, professional improvement, professional strategy, strategic innovation, corporate innovation, corporate strategy, marketing strategy, marketing innovation, idea generation

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
1
Page amount
320 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118956960
Printed ISBN
9781118956977

Similar titles