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Sauro, Jeff

Customer Analytics For Dummies

Sauro, Jeff - Customer Analytics For Dummies, ebook

29,75€

Ebook, ePUB with Adobe DRM
ISBN: 9781118937624
DRM Restrictions

Printing101 pages with an additional page accrued every 8 hours, capped at 101 pages
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The easy way to grasp customer analytics

Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.

Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.

  • Shows you what to measure, how to measure, and ways to interpret the data
  • Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart
  • Explains how to use customer analytics to make smarter business decisions that generate more loyal customers
  • Offers easy-to-digest information on understanding each stage of the customer journey

Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.

Keywords: Data Analysis, Customer Analytics For Dummies, Jeff Sauro, customer analytics, customer engagement, customer journey, each stage of the customer journey, customer behavior, understand customer behavior, A/B testing, post-purchasing analytics, usability metrics, prediction and statistics, manage the customer experience, effectively manage the customer experience, branding and awareness, post-purchasing, customer engagement team, how to measure each stage of the customer journey, putting customer analytics into practice

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
1
Page amount
336 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118937624
Printed ISBN
9781118937594

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