Categorical Statistics for Communication Research

Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.

• Provides techniques for analyzing categorical data from a communication studies perspective
• Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels
• Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment
• Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides

Keywords: Categorical statistics; chi-square analysis; Cochran-Mantel-Haenszel test; contingency tables; interrater agreement; log-linear modeling; logistic regression; logit; nominal measurement; ordinal measurement; Poisson and negative binomial regression; probit analysis, Advertising, Communication Research Methods, Advertising, Communication Research Methods