Login

Stubbs, Evan

Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics

Stubbs, Evan - Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics, ebook

59,50€

Ebook, PDF with Adobe DRM
ISBN: 9781118925539
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
Copy to clipboard5 excerpts

A practical guide to leveraging your data to spur innovation and growth

Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth – you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation.

Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth.

  • Build an effective analytics team, and empower them with the right tools
  • Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible
  • Identify data collection and analysis opportunities and implement action plans
  • Design the platform that suits your company's current and future needs
  • Quantify performance with statistics, programming, and research for a more complete picture of operations

Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed.

Keywords: Business & Management Special Topics, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, Evan Stubbs, data analysis, corporate innovation, big data, analytics, data mining, data analysis platforms, leveraging data, business statistics, data collection, SAS, pattern recognition, statistical analysis, innovation through analytics, driving innovation, data generation, analytics implementation, building an analytics team, statistics tools, data resources, analytics technology

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
1
Series
Wiley and SAS Business Series
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781118925539
Printed ISBN
9781118724644

Similar titles