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Hedin, Hans

The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets

Hedin, Hans - The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets, ebook

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An important update to this roadmap for the development of a corporate intelligence program

Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further
developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights.

• Full of best practice advice from hundreds of real-life international case studies

• Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data

• Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development

Keywords: development; practical; intelligence; market; framework; function; book; serves; business; multiple; concepts; cases; key; implementation; use; readers; group; strategy; global; successful; securing; ceo; today; forward; future; mastercard

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
2
Page amount
288 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118923603
Printed ISBN
9781118923627

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