From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.
- Follow the process of brand planning, definition, implementation, and application
- Discover how brand thinking can strengthen strategy and reinforce HR value
- Improve existing recruitment and talent management programs
- Learn the importance of employee engagement in the brand experience
Keywords: Human Resource Management, Employer Brand Management: Practical Lessons for the World's Leading Employers, Richard Mosley, People in Business Consultancy, employer branding, employer brand process, employer brand implementation, employer brand application, employer brand strategy, employer brand value, employer brand in recruitment, human resources, HR, HR strategy, talent management, employee management, people management, employer brand management tools, employer brand management techniques, employer brand management case studies, employer brand management examples, living the brand