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Mosley, Richard

Employer Brand Management: Practical Lessons from the World's Leading Employers

Mosley, Richard - Employer Brand Management: Practical Lessons from the World's Leading Employers, ebook

41,05€

Ebook, ePUB with Adobe DRM
ISBN: 9781118898512
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Attract, recruit, and retain the very best with a strategic employer brand

From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.

You will:

  • Follow the process of brand planning, definition, implementation, and application
  • Discover how brand thinking can strengthen strategy and reinforce HR value
  • Improve existing recruitment and talent management programs
  • Learn the importance of employee engagement in the brand experience

Keywords: Employer Brand Management: Practical Lessons for the World's Leading Employers; Richard Mosley; People in Business Consultancy; employer branding; employer brand process; employer brand implementation; employer brand application; employer brand strategy; employer brand value; employer brand in recruitment; human resources; HR; HR strategy; talent management; employee management; people management; employer brand management tools; employer brand management techniques; employer brand management case studies; employer brand management examples; living the brand

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
1
Page amount
320 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118898512
Printed ISBN
9781118898529

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