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Holloman, Christer

The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment

Holloman, Christer - The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment, ebook

29,75€

Ebook, PDF with Adobe DRM
ISBN: 9781118898291
DRM Restrictions

Printing48 pages with an additional page accrued every 16 hours, capped at 48 pages
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The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ‘black art’, and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from ‘Likes’, ‘Followers’ and ‘mentions’ and towards pounds, euros and dollars.

Keywords: Marketing & Sales

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
1
Page amount
160 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781118898291
Printed ISBN
9781118844397

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