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Halligan, Brian

Inbound Marketing: Attract, Engage, and Delight Customers Online

Halligan, Brian - Inbound Marketing: Attract, Engage, and Delight Customers Online, ebook

19,85€

Ebook, ePUB with Adobe DRM
ISBN: 9781118896709
DRM Restrictions

Printing67 pages with an additional page accrued every 11 hours, capped at 67 pages
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Attract, engage, and delight customers online

Inbound Marketing: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.

With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.

Gain the insight that can increase marketing value with topics like:

  • Inbound marketing – strategy, reputation, and tracking progress
  • Visibility – getting found, and why content matters
  • Converting customers – turning prospects into leads and leads into customers
  • Better decisions – picking people, agencies, and campaigns

The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. Inbound Marketing: Attract, Engage, and Delight Customers Online is a complete guide to attracting, engaging, and delighting customers online.

Keywords: Strategic Marketing, Inbound Marketing: Get Found Using Google, Social Media, and Blogs, Brian Halligan, Dharmesh Shah, increasing online visibility, digital media marketing, leveraging social media, social media marketing, creating online reputation, modern marketing strategy, digital content management, digital marketing techniques, new inbound marketing, new marketing environment, modern consumer, consumer behavior, expanding marketing reach, improving Google rankings, increasing prospects, converting customers

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
2
Page amount
224 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118896709
Printed ISBN
9781118896655

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