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Berke, Adam

The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers

Berke, Adam - The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers, ebook

29,75€

Ebook, PDF with Adobe DRM
ISBN: 9781118881019
DRM Restrictions

Printing58 pages with an additional page accrued every 13 hours, capped at 58 pages
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How to reach the 98 percent of people who leave your website without converting sales

The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential.

  • Explains how to stay in front of potential customers and convince them to come back and close the deal

This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.

Keywords: Business & Management Special Topics, Retargeting, the retargeting playbook, adam berke, retargeting advertising, behavioral retargeting, retargeting companies, retargeting adwords, fac retargeting, retargeting vs remarketing, site retargeting

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
1
Page amount
192 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781118881019
Printed ISBN
9781118832646

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