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Eslinger, Tom

Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design

Eslinger, Tom - Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design, ebook

29,75€

Ebook, ePUB with Adobe DRM
ISBN: 9781118855140
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide

The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.

Keywords: Business & Management Special Topics

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118855140
Printed ISBN
9781118828427

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