Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties.
- Understand donor dynamics and craft an institutional development plan
- Explore essential marketing and solicitation techniques
- Learn effective volunteer recruitment, retention, and management strategies
Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.
Keywords: Achieving Excellence in Fundraising, Fourth Edition; Eugene R. Tempel; Timothy L. Seiler; Dwight Burlingham; CFRE study guide; CFRE certification; CFRE credential; CFRE resource; fundraising guide; fundraising reference; fundraising role; fundraising handbook; fundraising methods; fundraising practices; fundraising techniques; fundraising tools; fundraising fundamentals; introduction to fundraising; fundraising strategy; fundraising program development; fundraising management; fundraising duties; fundraising considerations; nonprofit accounting; fundraising standards; fundraising regulations; fundraising career, Non-Profit Organizations, Non-Profit Organizations / Management Leadership, Non-Profit Organizations, Non-Profit Organizations / Management Leadership