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Chan, Savio

China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them

Chan, Savio - China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them, ebook

24,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118905906
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Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
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Chinese Consumers are Changing The World – Understand Them and Sell To Them

China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy.

The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.

  • A hands-on resource for succeeding in the Chinese marketplace
  • Filled with real-world stories of companies who have made an impact in China
  • Discover what the Chinese consumer wants and how to deliver the goods
  • Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market

This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

Keywords: Business & Management Special Topics, China's Super Consumers, What 1 Billion Customers Want and How to Sell it to Them, Savio Chan, Michael Zakkour, China's economic potential, tap into China's consumers, reaching China's consumers, reaching the Chinese market, appealing to China's market, appealing to Chinese consumers, how to win Chinese consumers, what do Chinese consumers want, what do Chinese consumers buy

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
1
Page amount
240 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118905906
Printed ISBN
9781118834749

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