Yohn, Denise Lee

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

Yohn, Denise Lee - What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest, ebook


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ISBN: 9781118824337
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Printing82 pages with an additional page accrued every 9 hours, capped at 82 pages
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Discover proven strategies for building powerful, world-class brands

It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

  • Reveals the seven key principles that the world's best brands consistently implement
  • Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands
  • Provides tools and strategies that organizations can start using right away

Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Keywords: Marketing & Sales, Denise Lee Yohn, books by Denise Lee Yohn, how to create a great brand, principles for great brands, best practices of great brands, principles of successful brands, best practices of successful brands, brand-as-business, exceptional brand platforms, branding books, books on branding, brand-building strategies, books on brand development, books on brand strategy, books on brand leadership

John Wiley and Sons, Inc.
Publication year
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272 pages
Printed ISBN

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