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Campbell, Andrew

Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions

Campbell, Andrew - Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions, ebook

52,10€

Ebook, ePUB with Adobe DRM
ISBN: 9781118818350
DRM Restrictions

Printing120 pages with an additional page accrued every 7 hours, capped at 120 pages
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A revised edition of the bestselling classic

This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.

Keywords: Strategic Management

Author(s)
 
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
2
Page amount
400 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118818350
Printed ISBN
9781118818374

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