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Abbazia, Mary

The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles

Abbazia, Mary - The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles, ebook

23,80€

Ebook, PDF with Adobe DRM
ISBN: 9781118797433
DRM Restrictions

Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
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A practical guide for inexperienced marketers who have to develop a marketing strategy

With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry.

  • Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans
  • Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions

The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

Keywords: Marketing & Sales, The accidental marketer book, the accidental marketer, how to develop a marketing strategy, unique selling proposition, how to develop a marketing plan, how to develop marketing mix, creating a marketing strategy, how to create a marketing plan, develop a strategic marketing plan, creating a successful marketing strategy, developing a marketing plan, Segmentation, strategy, market research, pricing, corporate strategy, marketing strategy, direct marketing, business strategy, marketing strategies, marketing consultants, competitive strategy

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
1
Page amount
240 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781118797433
Printed ISBN
9781118797419

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