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Sweezey, Mathew

Marketing Automation For Dummies

Sweezey, Mathew - Marketing Automation For Dummies, ebook

26,80€

Ebook, PDF with Adobe DRM
ISBN: 9781118772300
DRM Restrictions

Printing94 pages with an additional page accrued every 8 hours, capped at 94 pages
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Multiply the effectiveness of your campaigns with marketing automation

Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.

  • Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation
  • This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them
  • Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions
  • Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more

Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.

Keywords: Marketing & Sales, marketing automation, marketing automation tools, learn to use marketing automation, customer relationship management, CRM, Pardot, lead scoring, marketing technology, books on marketing automation, guides to marketing automation, beginner guides to marketing automation, get started with marketing automation, learn about marketing automation, how to use marketing automation, social media marketing, e-mail marketing, customer segmentation

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
1
Page amount
312 pages
Category
Economy
Format
Ebook
eISBN (PDF)
9781118772300
Printed ISBN
9781118772225

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