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Parker, Richard A.

Designing and Conducting Survey Research: A Comprehensive Guide

Parker, Richard A. - Designing and Conducting Survey Research: A Comprehensive Guide, ebook

74,40€

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ISBN: 9781118767023
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The industry standard guide, updated with new ideas and SPSS analysis techniques

Designing and Conducting Survey Research: A Comprehensive Guide Fourth Edition is the industry standard resource that covers all major components of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets online. The book offers practical, actionable guidance on constructing the instrument, administrating the process, and analyzing and reporting the results, providing extensive examples and worksheets that demonstrate the appropriate use of survey and data techniques. By clarifying complex statistical concepts and modern analysis methods, this guide enables readers to conduct a survey research project from initial focus concept to the final report.

Public and nonprofit managers with survey research responsibilities need to stay up-to-date on the latest methods, techniques, and best practices for optimal data collection, analysis, and reporting. Designing and Conducting Survey Research is a complete resource, answering the "what", "why", and "how" every step of the way, and providing the latest information about technological advancements in data analysis. The updated fourth edition contains step-by-step SPSS data entry and analysis procedures, as well as SPSS examples throughout the text, using real data sets from real-world studies. Other new information includes topics like:

  • Nonresponse error/bias
  • Ethical concerns and special populations
  • Cell phone samples in telephone surveys
  • Subsample screening and complex skip patterns

The fourth edition also contains new information on the growing importance of focus groups, and places a special emphasis on data quality including size and variability. Those who employ survey research methods will find that Designing and Conducting Survey Research contains all the information needed to better design, conduct, and analyze a more effective survey.

Keywords: Public Administration & Management, Designing and Conducting Survey Research: A Comprehensive Guide 4th Edition, Louis M. Rea, Richard A. Parker, research methods, survey methods, survey techniques, survey best practices, quantitative research methods, public administration, public affairs, SPSS data entry, SPSS data analysis, survey research methods, social research, SPSS manual, survey statistics, data analysis methods, survey results reporting, survey administration, survey research process, sample data sets, SPSS help, SPSS guide, using SPSS, survey research best practices

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
4
Page amount
360 pages
Category
Society
Format
Ebook
eISBN (ePUB)
9781118767023
Printed ISBN
9781118767030

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