Rabhan, Benji

Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization

Rabhan, Benji - Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization, ebook


Ebook, ePUB with Adobe DRM
ISBN: 9781118759707
DRM Restrictions

Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
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A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits

In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). The Customer-Centric Web introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits.

  • Teaches proven strategies for increasing conversions across your entire business
  • Details various split testing and data gathering methods and when to use each one
  • Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction

With guidance from The Customer-Centric Web, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.

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John Wiley and Sons, Inc.
Publication year
Page amount
240 pages
Printed ISBN

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