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Temporal, Paul

Branding for the Public Sector: Creating, Building and Managing Brands People Will Value

Temporal, Paul - Branding for the Public Sector: Creating, Building and Managing Brands People Will Value, ebook

37,20€

Ebook, ePUB with Adobe DRM
ISBN: 9781118756270
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Printing86 pages with an additional page accrued every 9 hours, capped at 86 pages
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How to apply for-profit marketing strategies to non-profit organizations

Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector.

• Presents strategies and actions for building a powerful, memorable public sector brand

• Explains why the public sector will be the next huge growth sector in branding

• Explores the competencies needed to successfully manage a public sector brand

Keywords: Non-Profit Organizations / Marketing & Communications, branding for the public sector, Paul Temporal, Temporal book, Paul Temporal book, public sector branding, marketing for the public sector, branding for nonprofits, brand development, non profit branding, non profit marketing, nonprofit branding, branding strategies, branding best practices

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2013
Language
en
Edition
1
Page amount
288 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118756270
Printed ISBN
9781118756317

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