The One Thing You Need to Know: The SCQuARE way to better business planning and decision making

Business relies on planning. If you're in charge of building that plan for your organisation, where do you begin? The One Thing You Need to Know offers critical insight into the skill of creating and selling plans. It's a must-read for anyone who wants to succeed in business, from first-time brand managers to experienced CEOs. Offering a comprehensive, step-by-step guide to creating an idea, turning it into a workable plan, and selling it to other stakeholders, this entertaining and practical guide presents the vital keys to getting things done.

• Reveals how to thing through complex business problems, create workable solutions, and move those ideas through the corporate structure
• Shows readers how to distil vast amounts of information into a compelling business story that will convince others to get on board
• Written by the CEO of SCQuARE, a global leader in strategic, creative, and persuasive business thinking

Keywords: General & Introductory Business & Management, ross lovelock, the one thing you need to know, corporate decision making, business decision making, business solutions, solving business problems, organisational creativity, SCQuARE, solving complex business problems, decision making guide, business decision making guide, business solutions