Oechsli, Matt

The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life

Oechsli, Matt - The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life, ebook


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ISBN: 9781118849101
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Attract and retain affluent customers and clients

Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research.

  • Explains how the financial crisis elevated the level of anxiety and how this has affected major purchase decisions
  • Offers step-by-step guidance on how to navigate the process of overcoming social self-consciousness during the sales process
  • Author Matt Oechsli is one of the leading authorities regarding marketing, selling, servicing, and developing loyalty with affluent clients, and one of the most sought after speakers in the financial services industry

The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the Great Recession has affected purchasing behavior and where the opportunities are moving forward.

Keywords: Sales Management, habits of rich people, selling to rich people, how to sell to rich people, how to attract the customers, attract and retain customers, retain clients, how to attract and retain customers, wealthy clients, selling to sales people, attracting wealthy clients, affluent customers, how to attract customers, how to attract clients, how to attract wealthy clients, selling to the affluent, the art of selling to the affluent, financial marketing service, marketing of financial services, marketing for financial services, marketing in financial services, how to market financial services, private wealth management, financial services market, financial service marketing, financial services marketing plan, financial marketing services, marketing financial services, financial services marketing, wealth management marketing, consumer buying decisions, affluent consumers, affluent market, affluent marketing, affluent target marketing, marketing to affluent women, marketing to affluent consumers, marketing to the affluent, sales tactics, oechsli institute, matt oeschli, oeschli institute, distribution force, marketing to affluent

John Wiley and Sons, Inc.
Publication year
Page amount
256 pages
Printed ISBN

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