Leverage big data to add value to your business
Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value.
Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data.
- Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes
- Explores different value creation processes and models
- Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles
- Provides methodology worksheets and exercises so readers can apply techniques
- Includes real-world examples from a variety of organizations leveraging big data
Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.
Keywords: Database & Data Warehousing Technologies, big data books, guide to big data, leveraging big data, how to use big data, book by bill schmarzo, bill schmarzo big data, big data and ROI, what is big data, big data for business, big data and business, data businesses, big data for small business, big data trends, big data business, big data business intelligence, big data industry, big data and business intelligence, big data applications, what is big data analytics, business intelligence, big data growth, what is business intelligence, big data business analytics, big data uses, big data technology, big data innovation, how to grow a business, future of big data, big data overview, big data and business analytics, big data is, big data and analytics, business intelligence analytics, uses of big data, growth of big data, small business big data, big data what is it, big data intelligence, value of big data, business intelligence, applications of big data, big data business value, who uses big data, data storage business, small business analytics, business data storage, uses for big data, trends in big data, big data competition, business intelligence, what is big data, new business trends, the future of big data, big data search, big data by industry, business intelligence data, big data decision making, data business intelligence, business data analytics, big analytics, big data emc, big data big business, small businesses, small business data, big data data, analytics business intelligence, new technology in business, big big data, new technology for business, big data customer service, what is a big data, big data review, big data forum, how to grow business, analytics big data, challenges with big data, big data resources, whats big data, big data information, analytics and business intelligence, growth in big data, business intelligence technology, small business tech, big data big analytics, it business intelligence, big data analytics trends, business intelligence industry, business analytic, business analytics big data, big data in business, data warehousing