Arthur, Lisa

Big Data Marketing: Engage Your Customers More Effectively and Drive Value

Arthur, Lisa - Big Data Marketing: Engage Your Customers More Effectively and Drive Value, ebook


Ebook, ePUB with Adobe DRM
ISBN: 9781118734025
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Printing62 pages with an additional page accrued every 12 hours, capped at 62 pages
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Leverage big data insights to improve customer experiences and insure business success

Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.

  • Explains how marketers can use data to learn what they need to know
  • Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI)
  • Provides a five-step approach in the journey to a more data-driven marketing organization
  • Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events

Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.

Keywords: Strategic Marketing, Big Data Marketing book, marketing ROI metrics, customer experience manager, marketing analytics, big data digital marketing, business marketing, market research, marketing metrics, return on investment, customer relationship management, customer experience marketing, improve customer experience, Data Driven Marketing definition, improving customer experience, data based marketing, data based marketing book, marketing database, database marketing, Teradata architecture, Teradata database, ROI marketing, big data marketing analytics, marketing return on investment, marketing ROI, customer experience strategy, customer experience design, retail customer experience, customer experience management, customer experience, ROMI, return on marketing investment, marketing relevance, data-driven marketing, legacy marketing, data silo, Teradata, Teradata Applications, Lisa Arthur, big data marketing, silo busting, breaking down the silos, interdepartmental cooperation, cross-functional collaboration

John Wiley and Sons, Inc.
Publication year
Page amount
208 pages
Printed ISBN

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