Burkus, David

The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

Burkus, David - The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas, ebook


Ebook, ePUB with Adobe DRM
ISBN: 9781118729885
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Printing67 pages with an additional page accrued every 11 hours, capped at 67 pages
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How to get past the most common myths about creativity to design truly innovative strategies

We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.

  • Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?
  • Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth
  • Written by David Burkus, founder of popular leadership blog LDRLB

For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.

Keywords: General & Introductory Business & Management, the myths of creativity, myths of creativity, creative process, how to be creative, common myths about creativity, business innovation, creative process model, creative process steps, creative thought process, problem solving, creative problem solving, design thinking, brainstorming, idea generation, creative cultures, organizational dynamics, organizational psychology, creative constraints, business and innovation, david burkus, creative process book, how to think creatively, think creatively, creative thinking, business model innovation, business innovation book, creative thinking book, LDRLB

John Wiley and Sons, Inc.
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224 pages
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