Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage provides a game plan for integrating technology to build a smarter, more customer-centric business. Using a series of case studies as examples throughout, the book describes the agility that comes from collaborative commerce, and provides key decision makers the implementation roadmap they need to build a successful business ecosystem. The focus is on Business Agility Readiness in terms of the five major changes affecting the information technology landscape, and how data-driven delivery platforms and decision-making processes are being reinvented using digital relationships with a social business model as the consumer world of technology drives innovation and collaboration.
Cloud computing, social media, next-gen mobility, streaming video, and big data with predictive analytics are major forces now for a competitive advantage, and Creating Business Agility provides leaders with a roadmap for readiness. Business leaders tasked with innovation and strategy will find that Creating Business Agility provides important insight from an informed perspective.
Keywords: Business & Management Special Topics, Creating Business Agility: How The Convergence of Cloud, Social Mobile, Video, and Big Data Enables Competitive Advantage, Rodney Heisterberg, Alakh Verma, collaborative commerce, business intelligence, predictive analytics, business analytics, business strategy, business innovation, supply chain collaboration, building virtual business, streamlining operations, technology in business, business ecosystem, big data in business, business cloud computing, business and social media, market competition, sustainable competitive advantage strategies, customer-centered business models, leveraging new technology, business technology influencers, value chain, virtual enterprise, social business, customer-centric strategy, customer-focused processes, customer-facing apps, customer experience management, customer engagement, system of record, system of engagement, data mining, machine learning, data science, data model, consumer behavior, pattern matching, Internet of Things