Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage provides a game plan for integrating technology to build a smarter, more customer-centric business. Using a series of case studies as examples throughout, the book describes the agility that comes from collaborative commerce, and provides key decision makers the implementation roadmap they need to build a successful business ecosystem. The focus is on Business Agility Readiness in terms of the five major changes affecting the information technology landscape, and how data-driven delivery platforms and decision-making processes are being reinvented using digital relationships with a social business model as the consumer world of technology drives innovation and collaboration.
Cloud computing, social media, next-gen mobility, streaming video, and big data with predictive analytics are major forces now for a competitive advantage, and Creating Business Agility provides leaders with a roadmap for readiness. Business leaders tasked with innovation and strategy will find that Creating Business Agility provides important insight from an informed perspective.
Keywords: Creating Business Agility: How The Convergence of Cloud, Social Mobile, Video, and Big Data Enables Competitive Advantage; Rodney Heisterberg; Alakh Verma; collaborative commerce; business intelligence; predictive analytics; business analytics; business strategy; business innovation; supply chain collaboration; building virtual business; streamlining operations; technology in business; business ecosystem; big data in business; business cloud computing; business and social media; market competition; sustainable competitive advantage strategies; customer-centered business models; leveraging new technology; business technology influencers; value chain; virtual enterprise; social business; customer-centric strategy; customer-focused processes; customer-facing apps; customer experience management; customer engagement; system of record; system of engagement; data mining; machine learning; data science; data model; consumer behavior; pattern matching; Internet of Things