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Carter, Rob

Typographic Design: Form and Communication

Carter, Rob - Typographic Design: Form and Communication, ebook

64,50€

Ebook, PDF with Adobe DRM
ISBN: 9781118715819
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Printing106 pages with an additional page accrued every 7 hours, capped at 106 pages
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Precise visual communication requires first-rate typography skills

Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals.

Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include:

  • Letterforms, syntax, and legibility
  • Communication and the typographic message
  • Evolution and technology of typography
  • Typographic design processes, and using the grid

The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.

Keywords: Graphic Design, Typographic Design: Form and Communication 6th Edition, Rob Carter, Phillip B. Meggs, Ben Day, Sandra Maxa, Mark Sanders, typographic design, graphic design, font design, type design, type usage, typography, print typography, video typography, designing with type, typographic communication, typography manipulation, font manipulation, typographic style, type specimens, typographic specimens, typography technology, typography software, typography case studies, typographic design guidelines, typography rules

Author(s)
 
 
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2015
Language
en
Edition
6
Page amount
352 pages
Category
Art, Art History
Format
Ebook
eISBN (PDF)
9781118715819
Printed ISBN
9781118715765

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