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McCormack, Joseph

Brief: Make a Bigger Impact by Saying Less

McCormack, Joseph - Brief: Make a Bigger Impact by Saying Less, ebook

23,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118705285
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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Get heard by being clear and concise

The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012.

So, throw them a lifeline and be brief.

Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations.

  • Details the B.R.I.E.F. approach to distilling your message into a brief presentation
  • Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message
Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.

Keywords: General & Introductory Business & Management, communicating with customers, customer communication, communication with clients, effective client communication, effective communication, communication skills, client communication skills, client communications, strategic marketing communications plan, strategic communication plan, strategic communications, key message development, marketing message strategy, marketing messaging, marketing message example, marketing messages, message development, marketing message, joseph mccormack, brief, brief book, joseph mccormack author

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118705285
Printed ISBN
9781118704967

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