Koomen, Pete

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

Koomen, Pete - A/B Testing: The Most Powerful Way to Turn Clicks Into Customers, ebook


Ebook, PDF with Adobe DRM
ISBN: 9781118659175
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Printing62 pages with an additional page accrued every 12 hours, capped at 62 pages
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A guide to delivering a better user experience through A/B testing

A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate—the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don't end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and in doing so can sometimes double or triple their conversion rates.

In the past, marketing teams were dependent on IT and engineering to implement A/B tests, and that proved to be a costly bottleneck. Today, the market for A/B testing is growing very fast, in no small part due to this transition from IT to marketing.

  • Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customers
  • Details a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing today
  • Authors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use

Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.

Keywords: Business & Management Special Topics, A/B Testing book, The Most Powerful Way to Optimize Your Online Marketing book, Dan Siroker ,  , Pete Koomen, a b testing tools, a b testing tutorial, a b testing tips, marketing optimization, optimize seo, search engine optimization, best practices marketing, marketing testing, advertising testing, online marketing book, online marketing testing, ad tools, how to test marketing

John Wiley and Sons, Inc.
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208 pages
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