Aaker, David A.
Three Threats to Brand Relevance: Strategies That Work
Keywords: Strategic Marketing
- Author(s)
- Aaker, David A.
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2013
- Language
- en
- Edition
- 1
- Series
- J-B Short Format Series
- Page amount
- 52 pages
- Category
- Economy
- Format
- Ebook
- eISBN (ePUB)
- 9781118658024
- Printed ISBN
- 9781118658093