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Dolan, Gabrielle

Hooked: How Leaders Connect, Engage and Inspire with Storytelling

Dolan, Gabrielle - Hooked: How Leaders Connect, Engage and Inspire with Storytelling, ebook

16,15€

Ebook, ePUB with Adobe DRM
ISBN: 9781118637654
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Printing65 pages with an additional page accrued every 12 hours, capped at 65 pages
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How to use storytelling to move people to action

In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business.

Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.

  • Offers proven advice on telling engaging, inspiring stories
  • Includes real-world examples and case studies of what to do and not to do
  • Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources

For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.

Keywords: business storytelling, organizational storytelling, organisational storytelling, storytelling, story-telling, how to inspire employees, business communication, better business communication, how to tell a story, presentations, business presentations, communication guide, business communication guide, business storytelling guide, thought leadership

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2013
Language
en
Edition
1
Page amount
216 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118637654
Printed ISBN
9781118637623

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