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Jacobs, Sheri

The Art of Membership: How to Attract, Retain and Cement Member Loyalty

Jacobs, Sheri - The Art of Membership: How to Attract, Retain and Cement Member Loyalty, ebook

34,70€

Ebook, ePUB with Adobe DRM
ISBN: 9781118633083
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Printing91 pages with an additional page accrued every 8 hours, capped at 91 pages
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Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. The recommendations are concrete, irrefutable and backed by data derived from ASAE research, the author's own more than 40 Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her more than 15 years of experience developing and executing membership recruitment and retention plans for more than 100 associations. The book contains ample cases and examples from associations, nonprofits and for-profits (pricing strategies, value propositions, and marketing tactics) in addition to chapter-by-chapter "how-to" guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable "to-do" list.

Keywords: Non-Profit Organizations, Sheri Jacobs, membership engagement, membership recruitment, membership retention, tactics for membership engagement, tactics for membership recruitment, tactics for membership retention, strategies for membership recruitment, strategies for membership retention, strategies for membership engagement, rules for membership engagement, rules for membership recruitment, rules for membership retention

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
1
Series
The ASAE Series
Page amount
304 pages
Category
General Works
Format
Ebook
eISBN (ePUB)
9781118633083
Printed ISBN
9781118633106

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