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Waters, Joe

Fundraising with Businesses: 40 New (and Improved!) Strategies for Nonprofits

Waters, Joe - Fundraising with Businesses: 40 New (and Improved!) Strategies for Nonprofits, ebook

59,50€

Ebook, ePUB with Adobe DRM
ISBN: 9781118615720
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Printing91 pages with an additional page accrued every 8 hours, capped at 91 pages
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50 proven strategies for raising big money with businesses

There's a reason why nonprofits aren't getting big checks from companies anymore. Companies are abandoning or slashing corporate giving budgets and instead focusing on win-win pacts that drive sales and change the world. Nonprofits need guidance and practical know-how in this new age of mutually beneficial nonprofit and business partnerships. Presenting fifty practical fundraising strategies to help small to medium-sized nonprofits raise more money from businesses, Fundraising with Businesses breathes new life into nonprofit / for-profit relationships toward a new era of doing good and well.

  • Presents fundraising strategies for raising money from businesses—from in-store register promotions and online workplace giving solutions to digital campaigns involving popular social networking sites
  • Written by renowned leaders in areas of philanthropy, cause marketing, business, and new media
  • Features case examples of successful nonprofit/corporate partnerships, including The Jimmy Fund, Shelter Scotland, Komen for the Cure, Ellie Fund, Life is Good Foundation, 4-H, MDA, and Share Our Strength

The fundraising potential of working with businesses is greater than ever. Read Fundraising with Businesses and discover the tools to turn your existing business relationships into successful—and lucrative—partnerships.

Keywords: Non-Profit Organizations / Fundraising & Grantsmanship, Joe Waters, Megan Strand, cause marketing, philanthropy, chronicle of philanthropy, nonprofit quarterly, non profit quarterly, care2.com, selfishgiving.com, cause marketing forum, networked nonprofits, what is cause marketing, what is cause related marketing, cause marketing campaigns, cause based marketing, nonprofit marketing, non profit marketing, corporate philanthropy, venture philanthropy, event marketing, green marketing, social marketing

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
1
Series
Wiley Nonprofit Authority
Page amount
304 pages
Category
General Works
Format
Ebook
eISBN (ePUB)
9781118615720
Printed ISBN
9781118615461

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