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Ammi, Chantal

Global Consumer Behavior

Ammi, Chantal - Global Consumer Behavior, ebook

151,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118614846
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Printing30 pages with an additional page accrued every day, capped at 30 pages
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Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.

The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services.

Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book.  At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.

Keywords: Strategic Marketing

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2007
Language
en
Edition
1
Series
ISTE
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118614846
Printed ISBN
9781905209637

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