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Doerr, John E.

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

Doerr, John E. - Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, ebook

29,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118688434
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Printing110 pages with an additional page accrued every 7 hours, capped at 110 pages
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A proven approach to revenue-generating marketing and client development

Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry.

    • The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews
    • Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services
    • Will be widely promoted via multiple online routes and direct mail marketing

Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.

Keywords: General & Introductory Business & Management, Professional Services Marketing 2nd Edition, Professional Services Marketing, Professional Services Marketing second edition, How the Best Firms Build Premier Brands Thriving Lead Generation Engines and Cultures of Business Development Success, Mike Schultz, John E. Doerr, John Doerr, Lee Frederiksen, Lee W. Frederiksen, professional service marketing, professional service marketing book, professional services marketing book, professional marketing, client development, lead generation, marketing strategy, growth strategy, brand strategy, online marketing, content marketing, rainmaking conversations, client development plan, marketing strategies, marketing growth strategies, business growth strategy, how to win new clients, win new clients, how to get new clients, small business marketing, how to get more business, marketing professional services, marketing professional services book, service marketing, services marketing, marketing services

Author(s)
 
 
Publisher
John Wiley and Sons, Inc.
Publication year
2013
Language
en
Edition
2
Page amount
368 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118688434
Printed ISBN
9781118604342

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