Why don't people reinvest in stocks after having lost money on them? Why do men prefer stocks and women bonds? Why set an inflated asking price when selling a house? All these serious and unexpected questions demonstrate that our personalities, emotions, education and/or superstitions are largely responsible for our bad investments. The experiments in this book offers "self-help" for investors to properly modify their asset allocations decisions based on an understanding of psychoanalysis, learning theory, social psychology, and creative visualization, which can lead to greater success as a trader.
Keywords: Investments & Securities