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Pike, Andy

Origination: The Geographies of Brands and Branding

Pike, Andy - Origination: The Geographies of Brands and Branding, ebook

85,30€

Ebook, ePUB with Adobe DRM
ISBN: 9781118556276
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Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

  • Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding
  • Challenges current interpretations of brands as vehicles of homogenization in globalization
  • Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding
  • Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands
  • Forges strong new connections between political and cultural economy approaches within geography
  • Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places

Keywords:

Origination, country of origin, brands, branding, economic geography, local and regional development, political and cultural economy, Newcastle Brown Ale, Burberry, Apple

,

Origination, country of origin, brands, branding, economic geography, local and regional development, political and cultural economy, Newcastle Brown Ale, Burberry, Apple

, Social & Cultural Geography
Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2015
Language
en
Edition
1
Series
RGS-IBG Book Series
Page amount
248 pages
Category
Society
Format
Ebook
eISBN (ePUB)
9781118556276
Printed ISBN
9781118556382

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