Login

Laidler-Kylander, Nathalie

The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy and Affinity

Laidler-Kylander, Nathalie - The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy and Affinity, ebook

39,70€

Ebook, ePUB with Adobe DRM
ISBN: 9781118573402
DRM Restrictions

Printing72 pages with an additional page accrued every 11 hours, capped at 72 pages
Copy to clipboard5 excerpts

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.

Keywords: Non-Profit Organizations, Books by Laidler-Kylander, books by Christopher Stone, nonprofit brand management, brand model for nonprofits, brand management based in social mission, brand management and shared values, brand management and key organizations, brand management and identity, brand management and democracy, brand management and ethics, and brand management and affinity

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
1
Page amount
240 pages
Category
General Works
Format
Ebook
eISBN (ePUB)
9781118573402
Printed ISBN
9781118555835

Similar titles