It's Not Just PR: Public Relations in Society

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.

• Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
• Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
• Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
• Balanced, well organized, and clearly written by two leading scholars

Keywords: public relations, Media and Communication, Ethics and communication, textbook, practicing public relations, case studies in public relations, globalization and public relations, social media, issues management, corporate communication, organizational communication, professional PR, public relations course, crisis communication, Public Relations & Advertising, Applied Communication, Communication & Media Studies Special Topics, Public Relations & Advertising, Applied Communication, Communication & Media Studies Special Topics