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Elkington, John

The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line

Elkington, John - The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line, ebook

27,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118923931
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Printing82 pages with an additional page accrued every 9 hours, capped at 82 pages
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The world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit—not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow.

The Breakthrough Challenge is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us. The Breakthrough Challenge draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of The Huffington Post; Peter Brabeck-Letmathe, chairman of the Nestlé Group; and Linda Fisher, pioneering Chief Sustainability Officer at DuPont, among many others.

Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. The Breakthrough Challenge shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet—for the lasting success of their business.

Keywords: General & Introductory Business & Management, The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line, John Elkington, Jochen Zeitz, corporate social responsibility, CSR, future of CSR, CSR issues, future economics, future of capitalism, future business environment, business outlook, capitalism sustainability, natural capitalism, CSR revolution, sustainability strategy, CSR strategies, corporate leadership training, business management, business training, corporate management, corporate planning, business planning, economic outlook, CSR value, shifting organizational focus, CSR implementation

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
1
Page amount
272 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118923931
Printed ISBN
9781118539699

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