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Hubbard, Douglas W.

How to Measure Anything: Finding the Value of Intangibles in Business

Hubbard, Douglas W. - How to Measure Anything: Finding the Value of Intangibles in Business, ebook

49,60€

Ebook, ePUB with Adobe DRM
ISBN: 9781118836446
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Printing130 pages with an additional page accrued every 6 hours, capped at 130 pages
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Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions

This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.

  • Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction
  • Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper
  • Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods
  • Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas
  • Offers practical methods for measuring a variety of "intangibles"
  • Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets

Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

Keywords: Business Statistics & Math, Douglas hubbard, applied information economics, how to measure anything, measuring customer satisfaction, technology risk, technology ROI, information management, business math, analytics, big data, measurement, business measurement, roi, return on investment, kpi, key performance indicator, intangibles, immeasurable, Bayesian analysis, statistics, Bayesian statistics, statistical analysis, risk assessment, risk management

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
3
Page amount
432 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118836446
Printed ISBN
9781118539279

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