Korhan, Jeff

Built-In Social: Essential Social Marketing Practices for Every Small Business

Korhan, Jeff - Built-In Social: Essential Social Marketing Practices for Every Small Business, ebook


Ebook, ePUB with Adobe DRM
ISBN: 9781118631799
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Printing67 pages with an additional page accrued every 11 hours, capped at 67 pages
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How to redesign your business for social relevance and profitable success

Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community—even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success.

  • Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes
  • Author Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth

Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.

Keywords: Small Business & Entrepreneurship, Built-In Social book, Essential Social Marketing Practices for Every Small Business, Jeff Korhan, social media marketing, social media strategy, social media marketing strategy, online marketing for small businesses, small business online marketing, social media for small business, small business marketing plan, small business online marketing strategy, social media marketing tips, social media marketing techniques, social media for small business, social media networking, social networks sites, what is the definition of social media

John Wiley and Sons, Inc.
Publication year
Page amount
224 pages
Printed ISBN

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