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Holloman, Christer

The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy

Holloman, Christer - The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy, ebook

25,30€

Ebook, ePUB with Adobe DRM
ISBN: 9781118524510
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Printing96 pages with an additional page accrued every 8 hours, capped at 96 pages
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The inside information that marketers and social media practitioners have been dying to get their hands on...

It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts—i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, this book provides you with detailed examples of the social media strategies in place at, among others, Virgin Atlantic, Barclays, Skype, Dell, John Lewis, Ranstad, Honda, HP, E.con, and Chevrolet.

This book offers: The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully. Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately. Covers all-important strategic social media activities—from improving relationships with customers to generating more sales, product testing to team building. The Companion Website features a gold mine of additional material, updates, war stories and much more.

Keywords: Marketing & Sales, social media, marketing, social media marketing, digital marketing, social media marketing case studies, digital media marketing case studies, social media marketing examples, digital marketing examples, best social marketing strategies, best digital marketing strategies, most successful social marketing campaigns, most successful digital marketing campaigns, connecting with customer with social media, social media product testing, social media product development, social media sales, selling through social media, corporate social media, social media marketing success stories, digital marketing success stories

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2013
Language
en
Edition
1
Page amount
320 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118524510
Printed ISBN
9781118524541

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