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Piqueras-Fiszman, Betina

The Perfect Meal: The Multisensory Science of Food and Dining

Piqueras-Fiszman, Betina - The Perfect Meal: The Multisensory Science of Food and Dining, ebook

37,50€

Ebook, ePUB with Adobe DRM
ISBN: 9781118491027
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Printing127 pages with an additional page accrued every 6 hours, capped at 127 pages
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The authors of The Perfect Meal examine all of the elements that contribute to the diner’s experience of a meal (primarily at a restaurant) and investigate how each of the diner’s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner’s overall experience.

Examples are:

  • the colour of the plate (visual)
  • the shape of the glass (visual/tactile)
  • the names used to describe the dishes (cognitive)
  • the background music playing inside the restaurant (aural)

Novel approaches to understanding the diner’s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

Keywords: Food Service

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2014
Language
en
Edition
1
Page amount
424 pages
Category
Gardening, Agriculture, Forestry
Format
Ebook
eISBN (ePUB)
9781118491027
Printed ISBN
9781118490822

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