Login

Stephens, Doug

The Retail Revival: Reimagining Business for the New Age of Consumerism

Stephens, Doug - The Retail Revival: Reimagining Business for the New Age of Consumerism, ebook

28,30€

Ebook, ePUB with Adobe DRM
ISBN: 9781118489802
DRM Restrictions

Printing82 pages with an additional page accrued every 9 hours, capped at 82 pages
Copy to clipboard5 excerpts

The Road Map for a New Era in Retail

The Retail Revival documents the rise of an incredible new era of consumerism leading to a complete redefinition of what retail is. The book provides perspective on how massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industry into a sea of turbulent change, leaving consumer behavior permanently altered. It examines the key seismic shifts in the market that have even companies like Walmart and Procter & Gamble scrambling to cope, and explores the current and future technologies that will completely change the way we shop.

From internationally-renowned consumer futurist Doug Stephens, The Retail Revival provides no-nonsense clarity on the realities of a completely new retail marketplace, pointing to a dynamic and exhilarating revival of the industry. It offers hope and guidance for any businesses eager to capitalize on these historic shifts, providing a concise overview of what really matters and how to profit from it.

  • Offers an expert view of the near future of the retail marketplace for retailers, manufacturers, and marketers alike
  • Written by the founder of Retail Prophet, a consumer trends advisory whose clients include such brands such as Wal-Mart, Citibank, WestJet, Razorfish, Air Miles and Ace Hardware
  • Features actionable guidance for retailers, agencies and consumer goods manufacturers

The Retail Revival is an entertaining and enlightening wake-up call that all retail professionals will need in order to profit from the coming chaos.

Keywords: Strategic Marketing, retail revival, the retail revival, doug stephens, doug stephens retail revival, retail industry, retail marketplace, retail marketing, retail advertising, retail selling, changes in retail, how retail industry will change, brick and mortar retail, online retailing, retail industry changes, how the retail industry will change, changes in retail, consumerism

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2013
Language
en
Edition
1
Page amount
272 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118489802
Printed ISBN
9781118489673

Similar titles