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Semmelhack, Peter

Social Machines: How to Develop Connected Products That Change Customers' Lives

Semmelhack, Peter - Social Machines: How to Develop Connected Products That Change Customers' Lives, ebook

32,75€

Ebook, ePUB with Adobe DRM
ISBN: 9781118637296
DRM Restrictions

Printing77 pages with an additional page accrued every 10 hours, capped at 77 pages
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Companies like Facebook and Twitter have redefined social interaction. But what if “machines” like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using “social machines” to reach new markets, improve brand/market awareness, and increase revenues.Social Machinesis the first book for business people, marketers,product developers, andtechnologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love.

  • Explains how smart phones and tablets enable Social Machines
  • Describes how digital technology is being “baked in” to the most unlikely new products—even wheelchairs.
  • Articulates how the “Internet of Things” is becoming social—and why that’s the foundation for powerful new business models

In the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.

Keywords: Social machines, Peter Semmelhack, social media on machines, social network vending machine

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2013
Language
en
Edition
1
Page amount
256 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118637296
Printed ISBN
9781118471685

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