Solis, Brian
What's the Future of Business: Changing the Way Businesses Create Experiences
Rethink your business model to incorporate the power of "user" experiences
What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences.
- Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships
- Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind
- Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual!
Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth
Keywords: General & Introductory Business & Management, Design Meet Business book, The Future of Experience book,  , Brian Solis, user experience, what is user experience, user interface, ux, what is user interface, ux user experience, interface designer, ux experience, what is ui design, ui, what is user interface design, ui design, user experience book, user experience design book, briansolis.com, user experience designer, design user experience, user interface design, user experience web design, user experience design process, HCI design, visual design, information architecture, interaction design, interactive design, usability,  
- Author(s)
- Solis, Brian
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2013
- Language
- en
- Edition
- 1
- Page amount
- 224 pages
- Category
- Economy
- Format
- Ebook
- eISBN (ePUB)
- 9781118457191
- Printed ISBN
- 9781118456538