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D?Antonio, Michael

The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

D?Antonio, Michael - The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future, ebook

27,80€

Ebook, ePUB with Adobe DRM
ISBN: 9781118596203
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Printing91 pages with an additional page accrued every 8 hours, capped at 91 pages
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How feminine values can solve our toughest problems and build a more prosperous future

Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.

  • Advocates a new way to solve today's toughest problems in business, education, government, and more
  • Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries
  • From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio

Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

Keywords: General & Introductory Business & Management, books by John Gerzema, books by Michael D&rsquo, Antonio, women and leadership, feminine traits and leadership, why women make better leaders, empathy and leadership, honesty and leadership, flexibility and leadership, adapting to change and leadership, feminine values and leadership

Author(s)
 
Publisher
John Wiley and Sons, Inc.
Publication year
2013
Language
en
Edition
1
Page amount
304 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118596203
Printed ISBN
9781118452950

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