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Miller, Kivi Leroux

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

Miller, Kivi Leroux - Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money, ebook

39,70€

Ebook, ePUB with Adobe DRM
ISBN: 9781118722374
DRM Restrictions

Printing130 pages with an additional page accrued every 6 hours, capped at 130 pages
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Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?

In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.

Inside:

  • Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting
  • Up-to-date guidance on communicating in a fast-paced, multichannel world
  • How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content
  • Real-world examples from 100+ nonprofits of all sizes and missions 

This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

Keywords: Non-Profit Organizations / Marketing & Communications, books by Kivi Leroux Miller, nonprofits and content, nonprofit content strategy, manage nonprofit content, repurpose nonprofit content, how to create compelling content,  

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2013
Language
en
Edition
1
Series
The Jossey-Bass Nonprofit Guidebook Series
Page amount
432 pages
Category
Information Technology, Telecommunications
Format
Ebook
eISBN (ePUB)
9781118722374
Printed ISBN
9781118444023

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