Noe, Fred
Beam, Straight Up: The Bold Story of the First Family of Bourbon
Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.
- Includes details of Fred Noe's life on the road, spreading the bourbon gospel
- Describes Fred's journey to becoming the face of one of America's most iconic brands
- Shares a simple primer on how bourbon is made
- Offers cocktail and food recipes
For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.
Keywords: General & Introductory Business & Management, Fred Noe, Jim Kokoris, The Jim Beam Story, the Jim Beam story book, Jim Beam, Jim Beam bourbon, how jim beam is made, how bourbon is made, jim beam family tree, jim beam Kentucky, jim beam bourbon, bourbon whiskey brands, Kentucky bourbon whiskey brands, jim beam brands, jim beam family, beam whiskey, drinks with bourbon whiskey, jim beam cocktail recipes
- Author(s)
- Noe, Fred
- Kokoris, Jim
- Publisher
- John Wiley and Sons, Inc.
- Publication year
- 2012
- Language
- en
- Edition
- 1
- Page amount
- 224 pages
- Category
- Economy
- Format
- Ebook
- eISBN (ePUB)
- 9781118438152
- Printed ISBN
- 9781118378366