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McDonald, Malcolm

Market Segmentation: How to Do It and How to Profit from It

McDonald, Malcolm - Market Segmentation: How to Do It and How to Profit from It, ebook

52,10€

Ebook, ePUB with Adobe DRM
ISBN: 9781118432754
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Printing154 pages with an additional page accrued every 5 hours, capped at 154 pages
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Market Segmentation: How to do it and how to profit from it, 5th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong.

Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knolwedge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a structured approach to market segmentation.

Market Segmentation: How to do it and how to profit from it, 5th Edition provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists.

Keywords: Marketing Management

Author(s)
Publisher
John Wiley and Sons, Inc.
Publication year
2012
Language
en
Edition
1
Page amount
512 pages
Category
Economy
Format
Ebook
eISBN (ePUB)
9781118432754
Printed ISBN
9781118432679

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